I buy a magazine, read it, enjoy it and then put in on the ‘pass along’ pile.
The next time I’m at the store I see the magazine, it looks interesting, I thumb through it but don’t recognize it so I buy it.
I get it home and start to read…..NOW it becomes familiar!
I go to the ‘pass it along’ pile and sure enough, there it is!
Once again I’ve spent $14.99 for the same magazine!